If you’ve been paying any attention to World of Warcraft in the past year or so, you’ll have noticed that things are getting a little weird. Not in a bad way—in fact, while other MMORPGs would struggle with a content lull before their next big expansion, we’re only a few months out from The War Within and there’s never been so many ways to get your WoW fix.

Season of Discovery, several flavours of Classic including the approaching Cataclysm, Plunderstorm (to be soon replaced with the harebrained, private server energy of Mists of Pandaria: Remix)—oh yeah, and retail. There’s a lot to do.

Speaking to executive producer Holly Longdale in a group interview during a World of Warcraft: The War Within preview event, myself and several other journalists got to …